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For many organizations, the learning ecosystem extends far beyond their four walls. More companies find it necessary or beneficial to deliver training to external audiences such as customers, channel partners, distributors, value-added resellers and franchisees. The gig economy also makes it critical to provide training and development opportunities for non-employees. Organizations that expand training to include their extended audiences drive additional revenue, brand recognition and overall-performance. By providing product and service training to resellers, customers and potential customers, companies can ensure they are receiving the best, most up-to-date information. Salespeople tend to sell more of a product they know about than one with which they are unfamiliar. Customers rely less on help and support channels when they are well-informed. HOW DOES EXTENDED ENTERPRISE LEARNING HELP YOUR BUSINESS?1. Increases awareness of products/services Most resellers typically sell products or services from multiple companies — giving the customer options. Product and service training can increase the probability of your products being sold because the reseller is able to give knowledgeable advice and answer questions. Making product training available to customers allows them to have the best experience possible. It also allows organizations to differentiate themselves from competitors, boost customer engagement and loyalty and conveniently offer product tutorials. 2. Improves customer relations Offering customers with product training fosters customer loyalty and a brand following. Customers rely less on help and support channels when they are well-informed — and are more likely to become repeat customers. 3. Meets compliance requirements Successfully tackle compliance requirements, drive mandatory training and easily verify who has taken training with an extended enterprise training program. Present learners with certificates of completion for heightened training engagement. 4. Reduces training costs Extending knowledge to extended audiences reduces the knowledge gap between customers and partners — resulting in less time and money spent on after-the-fact training. 5. Increases employee engagement Quality employee training allows organizations to retain the right talent and boost profits. Ensure employees feel valued and have a positive impact on efficiency, innovation and productivity. 6. Reduces training travel time Offering an extended enterprise training program via an LMS allows organizations to provide customized training to each segment of their partner network without requiring employees and partners to by physically present. 7. Helps meet and exceed corporate objectives Control consistency throughout the training process and deliver a tailored learning experience for each extended audience focused on the knowledge and subject matters that meet your business objectives. 8. Reduces employee turnover When employees feel that companies are investing in their futures rather than just their current job roles, they are more likely to invest back in the company with increased loyalty, engagement and productivity. 9. Maximizes client retention Enable resellers to pass on knowledge to clients and convey your company’s culture and vision, resulting in a positive client experience. 10. Increases sales Supply your partners with the insight and knowledge needed to put your product on top. 11. Generates revenue 12. Reduces client support interactions More and more companies are embracing the idea of broadening training and certification to include extended audiences. Organizations that fail to consider all possible learning audiences may miss critical opportunities to improve customer relationships, increase sales and generate revenue. THE RIGHT TECHNOLOGYManaging a training program focused on external groups comes with challenges. These audiences have a wide range of characteristics that complicate the process. Latitude understands these challenges and have developed a learning platform specifically designed to manage extended enterprise training programs. For more than 20 years Latitude has helped organizations large and small use technology to drive employee and partner performance. With our vast knowledge and experience in the extended enterprise training space, clients rely on our software and consulting to help them optimize channel performance and improve the effectiveness of their training and certification programs. Learn more. BRANDON HALL AND LATITUDE SURVEYIn a collaborated effort, Latitude CG and Brandon Hall took to the training community to get a pulse on the current state of the extended learning space. We surveyed training managers from small, mid-size and large organizations on their learning audiences, allocated budgets, modalities for delivering training, learning objectives, training challenges, realized benefits and effectiveness of training. We created a knowledge graphic summarizing our findings.It will help get you started on preparing your extended enterprise training program, answering critical questions such as:
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